Back then, we were a consumer tool built to crawl retail websites, compare prices and help shoppers find the best deal. We even launched a barcode-scanning app to make price comparisons easier. It was early innovation, built around one mission: make shopping easier.
But as the digital shelf expanded, we saw something bigger. After nearly a decade of monitoring shopping behavior and tracking product data across thousands of sites, we realized we could do more, not just for shoppers, but for the brands behind the products. That’s when we shifted gears and launched our Where to Buy technology, enabling brands to connect their shoppers directly with retailers through real-time pricing and availability. It was a game-changer.
For over two decades, we have helped brands enrich the consumer journey, empowering them with the tools, insights, and connections to drive more revenue and build stronger shopper relationships. We’ve grown alongside the ever-evolving commerce landscape, supporting brands through the rise of mobile, omnichannel, and retail media.
Now, we’re on the edge of another seismic shift—one that will radically transform how people discover, shop, and buy… AI.
This past Prime Day, we saw GenAI-related traffic to U.S. retail sites increase by more than 3,300% year-over-year. That’s not just a signal, it’s a siren. It marks the beginning of a new era of commerce: one where discovery is instant, journeys are nonlinear and decisions happen in milliseconds across channels we once treated as siloed.
The traditional funnel doesn’t exist anymore. Shoppers zig, zag, and jump from awareness to conversion across paid media, retail sites, influencer content, AI-powered search, and shoppable video. Yet most systems are still built for a world where customer journeys were predictable, controlled, and sequential.
It’s why we know it's time to tap into our 20+ years of data to help brands navigate the next phase of commerce with more intelligence and smarter tools. And it’s time our name reflects that direction.
Introducing Wayvia: It’s all the things brands loved about PriceSpider, but with sharper tools, smarter integrations and more powerful ways to turn shopper interest into sales. Powered by decades of commerce data, Wayvia gives brands the insight and control to convert across any channel—whether it’s a product detail page, a QR code or the next generation of AI shopping agents. If it can be clicked, Wayvia helps it convert.
Wayvia is built to connect data, decisioning, and execution to help brands grow revenue across fragmented, fast-moving, and omnichannel ecosystems. Whether it’s optimizing media, ensuring retail readiness, or predicting shopper behavior, Wayvia gives teams the tools to act with clarity and speed.
Our platform is built on three essential pillars:
As part of our new brand, we’re also introducing new AI-powered capabilities like the Model Context Protocol (MCP), a transformative layer that unifies insights across touchpoints and turns them into meaningful, real-time actionable insights. MCP helps brands simplify complexity and turn intelligence into competitive advantage.
This isn’t just a new name. It’s a commitment to helping brands chart a smarter path forward in a world being reshaped by AI.
Welcome to Wayvia. Let’s move commerce forward together.