Wayvia | Shoppable Media

With Wayvia’s shoppable media capabilities, you can connect any marketing touchpoint—from display ads to influencer posts—to a seamless, data-powered path to purchase. Gain real-time insights into performance and drive measurable outcomes from your media investments.

As consumers increasingly rely on AI-driven discovery tools, voice search and conversational commerce, drive agentic experience to retailer conversions. With Wayvia, your shoppable media is ready for this new era—whether it’s happening in a user’s social feed, in a chatbot or in a smart home device.

BRAND MEDIA CAMPAIGNS

Enable human-led and AI-powered shopping alike

Structure your media and content so that LLMs, chatbots and agent-based commerce platforms can easily surface and drive your products to checkout, while maintaining accessibility for every human shopper.

Measure what actually converts

See which channels (Social, Email, Display, Search, CTV, Livestream, Print) drive cart activity and purchases.

Purchase Intent Rate: % of shoppers who click through to a retailer from a shoppable media campaign
Purchase Lead Value: Total value of traffic driven to a retailer from your campaigns
Retail Conversion Attribution: Retail sales directly tied to specific media campaigns
Basket Analytics: Lower funnel intelligence for retargeting and conversion analysis

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BRAND.COM ENABLEMENT

Make your brand.com work harder

Wayvia powers Shoppable Where to Buy experiences on your owned channels, turning engagement into purchase and unlocking insights on engagement, conversion and retailer preference.

Turn influencer content into real conversion paths

Nearly half of shoppers visit a brand’s site after seeing influencer content. Wayvia makes every post shoppable, tracked and linked to live retailer availability.

Get discovered by AI shoppers

AI shopping assistants are changing how products are found. With Wayvia, the omnicommerce data embedded on your brand.com becomes discoverable—helping AI agents surface the right products at the right time.

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AUDIENCE
BUILDING

Capture intent across media and retarget with purpose

Connect high-performing ad creatives directly to shopping paths, allowing you to retarget based on actual shopper behavior—not just PDP visits.

Build AI-enriched shopper cohorts

Segment audiences by true retail preference, shopper behavior and product specifics to personalize campaigns or feed LLMs for more accurate targeting.

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SHOPPABLE MEDIA

REVENUE FROM EVERY SHOPPING JOURNEY

Turn any social, brand.com, AI search and digital touchpoint into a profitable path

WHAT OUR CUSTOMERS SAY

“We’re able to understand our retailer relationships better, our product line better and overall better understand the role we can play as a manufacturer.”

CONNECT EVERY SHOPPING PATH WITH WAYVIA