PROWL
Protect what powers your brand
Prowl delivers the Minimum Advertised Price & pricing intelligence of world-leading brands, helping them protect value, eradicate unauthorized sellers and sustain healthy margins in a volatile marketplace.
Protect Your Margins. Preserve Your Growth.
Wayvia’s Prowl price monitoring solution gives brands total visibility into a product’s price, third-party sellers and stock across every marketplace — ensuring accuracy, integrity, and profitability on both human and AI-influenced journeys.
Secure the Path to Purchase with MAP Enforcement
Preserve profitability through proactive MAP enforcement, not reactive cleanup
Smarter Discovery for Stronger Enforcement
Turn Revenue Integrity into Growth
Make MAP enforcement your competitive advantage
Prowl helps brands move from reactive monitoring to proactive strategy. With real-time visibility into pricing trends, category benchmarks, and retailer performance across global retailers and marketplaces, brands can align promotions, optimize pricing, and drive measurable revenue growth. By connecting MAP enforcement with actionable insights, Prowl transforms pricing integrity into a lasting market advantage.
Join brands like LG, Bosch, and Nintendo...
Start protecting your brand and maximizing your margins, everywhere
“Through integrated eCommerce brand activation and customer execution, Wayvia has made a substantial impact on our online and offline sales.”
LUIS MARCOSGlobal Digital Commerce Acceleration Lead, Bayer
“We’re able to understand our retailer relationships better, our product line better and overall better understand the role we can play as a manufacturer.”
MATT WEISSE-Commerce Manager, Char-Broil
“I like that Wayvia is monitoring 24 hours a day, so we don’t miss a [MAP] violation.”
STEVEN GREENSTEINVice President of Sales, Spring Footwear Corp
“Partnering with Wayvia has truly been a game‑changer for our clients here at The E-Premise Group. Their innovative commerce solutions enable us to drive greater value and deliver measurable results.”
ETHAN STIENSTRAFounder, The E-Premise Group
What is PROWL?
PROWL is Wayvia's retail intelligence and commerce intelligence platform that helps brands monitor pricing, product availability, retailer activity, digital shelf performance, competitive trends, and commerce signals across retailers and marketplaces.
PROWL provides brands with visibility into how products perform across commerce environments so they can identify opportunities, respond to market changes, and improve retail execution.
Organizations use PROWL to improve:
- Pricing visibility
- Product availability
- Retailer performance
- Competitive monitoring
- Commerce optimization
- Revenue protection
PROWL helps transform commerce data into actionable retail intelligence.
What is MAP monitoring?
MAP monitoring is the process of tracking advertised product prices across retailers, marketplaces, and ecommerce channels to identify violations of a brand's Minimum Advertised Price policy.
MAP monitoring helps brands maintain pricing consistency, protect margins, support authorized retail partners, and reduce pricing conflicts across the marketplace.
Organizations often use MAP monitoring to identify violations quickly, enforce pricing policies, and preserve long-term brand value.
How does PROWL identify unauthorized sellers?
PROWL uses intelligent discovery technology to identify sellers, listings, and pricing activity across retailers and marketplaces.
Unlike traditional SKU-based monitoring approaches, PROWL can uncover hidden listings, duplicate listings, and unauthorized sellers that may not be easily identified through standard product searches.
This broader visibility helps brands detect channel issues earlier, investigate unauthorized activity, and protect pricing integrity before it affects revenue performance.
Why is pricing integrity important for brands?
Pricing integrity helps brands maintain consistent pricing across retailers, preserve margins, strengthen retailer relationships, and improve shopper trust.
When pricing inconsistencies or unauthorized discounting occur, brands may experience margin erosion, channel conflict, reduced retailer confidence, and weaker customer experiences.
Maintaining pricing integrity helps organizations create a healthier retail ecosystem while supporting long-term profitability and brand equity.
How does PROWL help protect revenue and margins?
PROWL helps brands identify pricing violations, unauthorized sellers, pricing anomalies, and competitive pricing risks before they negatively impact business performance.
By providing real-time visibility into pricing activity across retailers and marketplaces, brands can respond more quickly to potential threats and maintain greater control over pricing strategies.
This proactive approach helps organizations reduce margin leakage, preserve profitability, and improve overall revenue protection.
What is the difference between MAP monitoring and pricing intelligence?
MAP monitoring focuses on identifying and enforcing compliance with Minimum Advertised Price policies.
Pricing intelligence focuses on understanding broader pricing trends, retailer pricing strategies, competitive pricing behavior, promotional activity, and market positioning.
Together, MAP monitoring and pricing intelligence provide a more complete view of pricing performance across the commerce ecosystem.
In simple terms:
MAP Monitoring identifies violations.
Pricing Intelligence identifies opportunities.
Together they support smarter pricing decisions.
How does PROWL support AI-driven commerce environments?
As AI shopping assistants, recommendation engines, and agentic commerce systems increasingly influence purchasing decisions, pricing consistency becomes more important than ever.
PROWL helps ensure that pricing, seller information, and marketplace visibility remain accurate and trustworthy across digital commerce environments.
By improving pricing integrity and monitoring retailer activity, brands can create stronger signals for both human shoppers and AI-powered shopping systems.
How does PROWL fit into Wayvia's Retail Intelligence platform?
PROWL serves as the pricing integrity and MAP monitoring layer within Wayvia's Retail Intelligence offering.
A simplified framework is:
Retail Intelligence
↓
PROWL
↓
Pricing Intelligence
↓
Seller Discovery
↓
Revenue Protection
↓
Margin Growth
This relationship helps brands move beyond basic price monitoring and connect pricing visibility, enforcement, analytics, and business outcomes into a unified retail intelligence strategy.