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Wayvia in the news

See what leading business, technology, retail, and commerce publications are saying about Wayvia.

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/ˈweɪ.vjə/ (WAY-vyah)
AI COMMERCE

CNBC

Meta gets to consumer AI device market before OpenAI, but Zuckerberg’s strategy remains unproven — opens in a new tab

CNBC examines Meta CEO Mark Zuckerberg’s Muse Charm, a dedicated device for the Muse AI agent, as Meta competes with OpenAI and Google in consumer AI hardware. Wayvia CEO Anthony Ferry questions whether shoppers need another device unless it is easier than a smartphone and urges brands to determine whether Muse-driven transactions create incremental sales or simply shift existing purchases while generating fees for Meta.

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AI COMMERCE

Advertising Week

Agentic AI Is Tipping the Balance of Power From Retailers to Brands — opens in a new tab

Advertising Week features Wayvia Senior Vice President of Strategy Brett Banner’s analysis of how agentic AI, Google Universal Cart, and social commerce are shifting influence from retailers toward differentiated brands. Banner recommends diversified sales channels, authoritative owned content, clean product data, and cross-retailer intelligence, citing Nulo Pet Food’s 44% growth in mobile shopping share after Wayvia aligned shoppers with preferred retailers.

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AI COMMERCE

Retail TouchPoints

Welcome to Retail’s Everything-Is-Impulse Era. Are You Ready? — opens in a new tab

Wayvia CEO Anthony Ferry explains how AI shopping assistants and 30-minute delivery are transforming more purchases into impulse decisions. He argues that brands must own a specific consumer problem, maintain inventory near demand, and build direct customer relationships after the first purchase. Wayvia’s commerce data indicates that focused, speed-optimized assortments outperform full catalogs on rapid-delivery platforms.

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COMPANY NEWS

eCommerce News

Wayvia launches professional services arm with new hires — opens in a new tab

eCommerceNews highlights Wayvia’s expansion from commerce software into hands-on advisory and execution through a new Professional Services division. Formerly PriceSpider, Wayvia combines AI-powered omnicommerce intelligence, Shoppable media, Prowl retail intelligence, and human expertise to help more than 2,000 brands respond to fragmented shopping journeys. Robert Gregory leads Professional Services, while Lynne Riojas heads global sales.

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AI COMMERCE

Modern Retail

Google’s Universal Cart will soon be available to Walmart, Target shoppers — getting their buy-in may be the hard part — opens in a new tab

Modern Retail examines Google Universal Cart, an AI-powered shopping hub connecting Search, Gemini, YouTube, and Gmail with retailers including Walmart and Target. Wayvia, formerly PriceSpider, is represented by co-founder and CEO Anthony Ferry, who warns that platform-controlled transactions could reduce retailer website traffic. Ferry says retailers should strengthen loyalty programs and owned shopping experiences as agentic commerce expands.

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AI COMMERCE

Advertising Week

ChatGPT’s Rocky Rollout Shows Brands Shouldn’t Rush Into AI Advertising — opens in a new tab

Advertising Week publishes Wayvia co-founder and CEO Anthony Ferry’s analysis of ChatGPT advertising. Drawing on Wayvia ecommerce tracking data from more than 2,000 brands across major retailers, Ferry says ChatGPT-referred shoppers demonstrate strong purchase intent and conversion potential. He advises brands to wait for OpenAI to improve targeting, measurement, automation, and self-service tools before committing significant advertising budgets.

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AI COMMERCE

Yahoo Finance

As Agentic AI Takes Center Stage, Concerns Surface — opens in a new tab

Yahoo Finance, republishing Sourcing Journal, examines liability and consumer trust as autonomous AI shopping agents enter retail. Anthony Ferry, CEO of Wayvia, which works with more than 32,000 retailers globally, says consumers experience agent mistakes as retailer failures. Ferry argues that reliable product data, responsible policies, and safe transaction experiences will determine which brands win in agentic commerce.

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AI COMMERCE

Business of Fashion

How AI Shopping Agents Are Reshaping Fashion’s Ad Economy — opens in a new tab

Business of Fashion examines how AI shopping agents may distort fashion advertising by triggering ads, inflating impressions, and weakening attribution. Wayvia CEO Anthony Ferry warns that machine traffic will soon become nearly indistinguishable from human shoppers. The article argues brands need agent-aware measurement, including cost-per-human metrics, plus structured commerce data that AI systems can interpret alongside creative experiences designed for people.

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SHOPPER BEHAVIOR

Advertising Week

Doom Scrolling: Tiktok’s False Start Is a Symptom of Social Commerce Chaos — opens in a new tab

Advertising Week features Wayvia co-founder and CEO Anthony Ferry’s analysis of social commerce volatility. Ferry argues that TikTok Shop’s instability, shifting platform algorithms, and fragmented attribution make it risky for brands to depend on a single channel. As generative AI and agentic shopping reshape discovery, Ferry recommends an omnicommerce strategy connecting social media, shopper intelligence, measurement, and retailer outcomes.

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Commerce Enablement at Global Scale

Wayvia, formerly PriceSpider, is a commerce enablement platform supporting more than 2,000 brands. Through a network of 32,000 global retailers spanning 90 countries and 20 industries, Wayvia connects shoppable media, commerce data, retail intelligence, and AI-powered shopping experiences to improve product discovery, retailer conversion, and measurable revenue.

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Conversion rate on retail redirects

A leading consumer products brand turned 17,000+ retail redirects into more than 3,000 completed purchases in a single year — nearly 1 in 6 shoppers who clicked through actually bought.

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Trusted by 2,000+ brands

From emerging DTC labels to global CPG names, over 2,000 active brands rely on Wayvia to connect shoppers to retail and track the sales that follow.

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7 million product pages monitored for accuracy

Wayvia continuously tracks pricing and availability across almost 7 million retail product listings — catching issues before they cost a sale.

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