Before Shoppers
Click Buy
BEFORE SHOPPERS CLICK BUY
The media signals reshaping brand decisions
Missed our live session?
Learn how shoppable signals are shaping smarter media, retailer, and ecommerce decisions before shoppers buy.
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What you’ll learn
How the shopper journey has converged
See how brand media now connects discovery, engagement, retailer choice, and purchase across commerce environments.
How to read the signals behind media performance
Learn how shopper signals, from retailer preference to purchase intent, reveal more than clicks, impressions, or campaign results alone.
How brands are turning signals into decisions
Real signal use cases from Wayvia, including how brands are using shopper behavior to inform planning, retailer sequencing, and ecommerce strategy.
How to add the signal layer to your next campaign
Practical ways to apply shopper signals to your next launch, campaign, or planning cycle.
How brands are identifying the clues shoppers leave behind
Brands have spent years optimizing for clicks, impressions, and media performance. But the shopper journey reveals much more than what happened after a campaign went live.
Market leader Hill’s Pet Nutrition used the signal layer, retailer preference, purchase intent, and price sensitivity to improve its direct-to-consumer (D2C) service model through a hybrid strategy, a stronger last-mile delivery approach, and closed-loop commerce infrastructure.
The result:
lift in purchase intent rate, year over year (YoY)
lift in attributed sales, year over year (YoY)
