What you’ll learn

Connect commerce teams around shared intelligence
See how Hill’s brings brand protection, digital commerce, retail media, and agency partners together, so insights from one area can inform decisions across the business.

Balance direct-to-consumer growth with retail partnerships
Learn how Hill’s integrated its direct buying experience into Where to Buy, giving shoppers more choice while continuing to support its retail ecosystem.

See how shopper behavior can shape channel strategy
Explore what retailer selection, purchase behavior, and channel preference can reveal about shopper needs, from subscriptions and convenience to speed of fulfillment.

Understand what happens after the click
See how Hill’s connects Shoppable campaign engagement with purchase behavior through Traceback to inform audiences, retargeting, and future media decisions.

Explore the role of AI in shopper intelligence
Hear how connected behavioral signals can give AI richer context to understand shopper intent and help brands move from interpreting behavior to acting on it.