Wayvia in the news

PARTNERSHIPS

GlobeNewswire

Wayvia and Euronics Partner to Connect Brands, Independent Retailers and Shoppers Across 36 Markets — opens in a new tab

November 5, 2026

Wayvia and Euronics International have partnered to connect brand websites with more than 6,500 stores and online retailers across 36 markets in Europe and Asia. Powered by Wayvia’s Where to Buy technology, the partnership helps shoppers find products at preferred retailers while giving Euronics and its members visibility into referral traffic and conversions.

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AI COMMERCE

Ecommerce Times

AI Shopping Agents Put Retailers' Data to the Test — opens in a new tab

November 2, 2026

Wayvia CEO Anthony Ferry explains in E-Commerce Times why AI shopping agents are raising the stakes for retail data quality. As agentic commerce grows, retailers need accurate product information, current pricing and inventory, and reliable transaction paths. Ferry also explores how agent-led purchases change marketing measurement and why clear accountability matters when automated shopping goes wrong.

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AI COMMERCE

CNBC

Meta gets to consumer AI device market before OpenAI, but Zuckerberg’s strategy remains unproven — opens in a new tab

September 24, 2026

CNBC examines Meta CEO Mark Zuckerberg’s Muse Charm, a dedicated device for the Muse AI agent, as Meta competes with OpenAI and Google in consumer AI hardware. Wayvia CEO Anthony Ferry questions whether shoppers need another device unless it is easier than a smartphone and urges brands to determine whether Muse-driven transactions create incremental sales or simply shift existing purchases while generating fees for Meta.

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AI COMMERCE

Advertising Week

Agentic AI Is Tipping the Balance of Power From Retailers to Brands — opens in a new tab

September 8, 2026

Advertising Week features Wayvia Senior Vice President of Strategy Brett Banner’s analysis of how agentic AI, Google Universal Cart, and social commerce are shifting influence from retailers toward differentiated brands. Banner recommends diversified sales channels, authoritative owned content, clean product data, and cross-retailer intelligence, citing Nulo Pet Food’s 44% growth in mobile shopping share after Wayvia aligned shoppers with preferred retailers.

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AI COMMERCE

Retail TouchPoints

Welcome to Retail’s Everything-Is-Impulse Era. Are You Ready? — opens in a new tab

July 23, 2026

Wayvia CEO Anthony Ferry explains how AI shopping assistants and 30-minute delivery are transforming more purchases into impulse decisions. He argues that brands must own a specific consumer problem, maintain inventory near demand, and build direct customer relationships after the first purchase. Wayvia’s commerce data indicates that focused, speed-optimized assortments outperform full catalogs on rapid-delivery platforms.

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COMPANY NEWS

eCommerce News

Wayvia launches professional services arm with new hires — opens in a new tab

July 17, 2026

eCommerceNews highlights Wayvia’s expansion from commerce software into hands-on advisory and execution through a new Professional Services division. Formerly PriceSpider, Wayvia combines AI-powered omnicommerce intelligence, Shoppable media, Prowl retail intelligence, and human expertise to help more than 2,000 brands respond to fragmented shopping journeys. Robert Gregory leads Professional Services, while Lynne Riojas heads global sales.

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AI COMMERCE

Modern Retail

Google’s Universal Cart will soon be available to Walmart, Target shoppers — getting their buy-in may be the hard part — opens in a new tab

June 4, 2026

Modern Retail examines Google Universal Cart, an AI-powered shopping hub connecting Search, Gemini, YouTube, and Gmail with retailers including Walmart and Target. Wayvia, formerly PriceSpider, is represented by co-founder and CEO Anthony Ferry, who warns that platform-controlled transactions could reduce retailer website traffic. Ferry says retailers should strengthen loyalty programs and owned shopping experiences as agentic commerce expands.

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AI COMMERCE

Advertising Week

ChatGPT’s Rocky Rollout Shows Brands Shouldn’t Rush Into AI Advertising — opens in a new tab

April 22, 2026

Advertising Week publishes Wayvia co-founder and CEO Anthony Ferry’s analysis of ChatGPT advertising. Drawing on Wayvia ecommerce tracking data from more than 2,000 brands across major retailers, Ferry says ChatGPT-referred shoppers demonstrate strong purchase intent and conversion potential. He advises brands to wait for OpenAI to improve targeting, measurement, automation, and self-service tools before committing significant advertising budgets.

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AI COMMERCE

MSN

Agentic AI calls into question who carries the cost of mistakes — opens in a new tab

April 20, 2026

MSN examines who should bear the cost when agentic AI shopping systems make retail mistakes. Wayvia CEO Anthony Ferry says consumers see incorrect orders, biased recommendations, and transaction failures as retailer failures—not policy disputes. With Wayvia connected to 32,000+ global retailers, Ferry argues that trustworthy agentic commerce requires reliable product data, clear accountability, and customer-first safeguards.

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