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Shoppable Next Generation is here!   Learn more

Shoppable media, omnicommerce data and retail intelligence for winning brands

/ˈweɪ.vjə/ (WAY-vyah)
Purina
MARS
LOreal
Samsung
Bosch
P&G
Connect

CONNECT.

Connect shoppable media and shopping agents from any channel to retailer conversions. 

Shoppable Media

Activate

ACTIVATE.

Activate omnicommerce path and audience data to power analytics, optimize shopping journeys and enable AI solutions.

Omnicommerce Data

Compete

COMPETE.

Compete with product-level price, availability, retail performance and AI-powered decisions.

Retail Intelligence

From the rise of social commerce to new retailers and delivery services, digital first shoppers are everywhere, which means brands need to be everywhere too.
 
Now, AI is upending the landscape once again with agentic commerce, chatbots and dynamic product content. With Wayvia, you can activate an intelligent path to purchase to power shoppable media and drive more revenue. 
Health & Beauty
Hardware
Food & Beverage
Pet
CPG
Home & Garden
Electronics
Toys & Games
Health & Beauty
Hardware
Food & Beverage
Pet
CPG
Home & Garden
Electronics
Toys & Games

SHOPPABLE
MEDIA

Connect brand media to retailer conversions

Make every channel drive revenue—spanning social, search, brand.com, AI-driven journeys and more. Send shoppers to their retailer of choice, increase conversions and promote your product line. 

Shoppable Media
Omnicommerce Data

OMNICOMMERCE
DATA

Activate shopper intelligence everywhere

Gather insights about your shoppers at every touchpoint from offsite, onsite, agentic commerce and beyond. Turn path data into shopper audiences, retailer scorecards and data modelling for AI applications through Wayvia’s AI-native MCP. 

RETAIL
INTELLIGENCE

Compete with price intelligence, availability and more

From MAP monitoring with PROWL to competitive price and stock intelligence to channel alignment, gather AI-powered insights about retailer pricing, promotional, stock and performance strategies.  Ensure every product is optimized and available for every shopper along the path to purchase.

Retail Intelligence
32000
+
Global retailers
2000
+
Brands
90
Countries
20
Industries

WHAT OUR CUSTOMERS SAY

“Through integrated eCommerce brand activation and customer execution, Wayvia has made a substantial impact on our online and offline sales.”
Luis Marcos
LUIS MARCOS
Global Digital Commerce Acceleration Lead
Bayer

POWER THE PATH
TO REVENUE

See dynamic commerce enablement in action with Wayvia 

What is a commerce enablement platform?

A commerce enablement platform is software that helps enterprise brands connect, measure, and optimize the digital touchpoints that move shoppers from product discovery to retailer purchase.

It brings together shoppable media, retail intelligence, pricing data, product availability, MAP enforcement, AI shopping data, and closed-loop measurement so brands can improve conversion, protect revenue, and attribute sales across commerce channels.

What does Wayvia do?

Wayvia helps enterprise brands turn ads, social media, retail media, websites, and AI shopping experiences into measurable retailer sales.

The platform combines shoppable media, retail intelligence, MAP enforcement, omnicommerce data, and closed-loop measurement in one connected commerce enablement platform.

How does Wayvia support shoppable media?

Wayvia supports shoppable media by connecting marketing touchpoints to retailer purchase paths. Brands can use Wayvia to make ads, social content, retail media, influencer campaigns, email, websites, QR codes, and AI shopping experiences actionable and measurable.

How does Wayvia help with retail intelligence?

Wayvia helps brands monitor and analyze retail performance across pricing, product availability, digital shelf visibility, retailer activity, competitive movement, and commerce outcomes. These insights help enterprise teams improve execution and identify revenue opportunities.

How does Wayvia help with MAP enforcement?

Wayvia helps enterprise brands monitor pricing activity, identify MAP violations, detect unauthorized seller behavior, and protect brand value across retail channels. MAP enforcement intelligence gives teams better visibility into risks that can affect margins, retailer trust, and revenue.

Why is Wayvia important for enterprise brands?

Enterprise brands sell through complex retail ecosystems where shoppers move across many channels before purchasing. Wayvia helps unify those journeys by connecting product discovery, retailer purchase paths, retail intelligence, pricing data, MAP enforcement, and measurement in one platform.

How does Wayvia help brands prepare for AI shopping?

Wayvia helps brands prepare for AI shopping by creating a stronger commerce data foundation across product discovery, retailer availability, pricing intelligence, shoppable media, and commerce measurement. This helps brands stay discoverable, measurable, and actionable as more shoppers use AI-powered search and shopping assistants.

How is Wayvia different from traditional ecommerce or retail media platforms?

Wayvia is different from traditional ecommerce and retail media platforms because it connects the full commerce journey across product discovery, retailer purchase paths, retail intelligence, MAP enforcement, and closed-loop measurement.

Instead of only managing owned ecommerce transactions or media campaigns, Wayvia helps enterprise brands influence, measure, and optimize sales across retailers, marketplaces, media channels, websites, and AI shopping experiences.