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Wayvia in the news

See what leading business, technology, retail, and commerce publications are saying about Wayvia.

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/ˈweɪ.vjə/ (WAY-vyah)
AI COMMERCE

Digiday

OpenAI is building the ad tech stack it’s currently borrowing — opens in a new tab

Digiday examines OpenAI’s effort to build a proprietary advertising technology stack while using Criteo and potentially The Trade Desk to scale ChatGPT ads. Wayvia CEO Anthony Ferry explains that platforms owning the user relationship, intent signals, and answer interface gain the greatest leverage. His analysis highlights how conversational advertising could reshape media buying, measurement, privacy, and brand access to AI-driven consumers.

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RETAIL INTELLIGENCE

Progressive Grocer

Trump Tariffs Ruled Illegal by Supreme Court — opens in a new tab

Progressive Grocer reports on the U.S. Supreme Court ruling that invalidated President Donald Trump’s emergency tariffs and disrupted retail sourcing and pricing plans. Wayvia CEO Anthony Ferry warns that brands face uncertainty over tariff refunds, while Amazon and Walmart possess the supply-chain visibility and scale to absorb or pass along costs more effectively than smaller retailers.

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AI COMMERCE

Digiday

‘Being very careful’: Weeks after unveiling ad plans, OpenAI works to control the message — opens in a new tab

Digiday examines OpenAI’s cautious rollout of advertising inside ChatGPT as the company balances monetization with user trust. Wayvia CEO Anthony Ferry explains that ads in conversational AI must avoid disrupting the experience or changing how users perceive responses. The article highlights OpenAI’s controlled messaging, high pilot costs, limited performance benchmarks, and the risks brands face when testing emerging AI advertising channels.

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RETAIL INTELLIGENCE

Schwab Network

Retail Sales Breakdown: Consumers Continue to Bargain Hunt, Tax Return Impacts — opens in a new tab

Schwab Network features Wayvia CEO Anthony Ferry analyzing U.S. retail sales and changing consumer behavior. Ferry says shoppers remain highly price-conscious, increasingly use buy now, pay later services, and prioritize necessities over discretionary purchases. His commentary connects bargain hunting, tariffs, and affordability pressures with the retail intelligence brands need to understand demand, pricing, and purchase decisions.

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Commerce Enablement at Global Scale

Wayvia, formerly PriceSpider, is a commerce enablement platform supporting more than 2,000 brands. Through a network of 32,000 global retailers spanning 90 countries and 20 industries, Wayvia connects shoppable media, commerce data, retail intelligence, and AI-powered shopping experiences to improve product discovery, retailer conversion, and measurable revenue.

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Conversion rate on retail redirects

A leading consumer products brand turned 17,000+ retail redirects into more than 3,000 completed purchases in a single year — nearly 1 in 6 shoppers who clicked through actually bought.

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Trusted by 2,000+ brands

From emerging DTC labels to global CPG names, over 2,000 active brands rely on Wayvia to connect shoppers to retail and track the sales that follow.

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7 million product pages monitored for accuracy

Wayvia continuously tracks pricing and availability across almost 7 million retail product listings — catching issues before they cost a sale.

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