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Wayvia in the news

See what leading business, technology, retail, and commerce publications are saying about Wayvia.

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/ˈweɪ.vjə/ (WAY-vyah)
AI COMMERCE

Yahoo Finance

As Agentic AI Takes Center Stage, Concerns Surface — opens in a new tab

Yahoo Finance, republishing Sourcing Journal, examines liability and consumer trust as autonomous AI shopping agents enter retail. Anthony Ferry, CEO of Wayvia, which works with more than 32,000 retailers globally, says consumers experience agent mistakes as retailer failures. Ferry argues that reliable product data, responsible policies, and safe transaction experiences will determine which brands win in agentic commerce.

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AI COMMERCE

Business of Fashion

How AI Shopping Agents Are Reshaping Fashion’s Ad Economy — opens in a new tab

Business of Fashion examines how AI shopping agents may distort fashion advertising by triggering ads, inflating impressions, and weakening attribution. Wayvia CEO Anthony Ferry warns that machine traffic will soon become nearly indistinguishable from human shoppers. The article argues brands need agent-aware measurement, including cost-per-human metrics, plus structured commerce data that AI systems can interpret alongside creative experiences designed for people.

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SHOPPER BEHAVIOR

Advertising Week

Doom Scrolling: Tiktok’s False Start Is a Symptom of Social Commerce Chaos — opens in a new tab

Advertising Week features Wayvia co-founder and CEO Anthony Ferry’s analysis of social commerce volatility. Ferry argues that TikTok Shop’s instability, shifting platform algorithms, and fragmented attribution make it risky for brands to depend on a single channel. As generative AI and agentic shopping reshape discovery, Ferry recommends an omnicommerce strategy connecting social media, shopper intelligence, measurement, and retailer outcomes.

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AI COMMERCE

Digiday

OpenAI is building the ad tech stack it’s currently borrowing — opens in a new tab

Digiday examines OpenAI’s effort to build a proprietary advertising technology stack while using Criteo and potentially The Trade Desk to scale ChatGPT ads. Wayvia CEO Anthony Ferry explains that platforms owning the user relationship, intent signals, and answer interface gain the greatest leverage. His analysis highlights how conversational advertising could reshape media buying, measurement, privacy, and brand access to AI-driven consumers.

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RETAIL INTELLIGENCE

Progressive Grocer

Trump Tariffs Ruled Illegal by Supreme Court — opens in a new tab

Progressive Grocer reports on the U.S. Supreme Court ruling that invalidated President Donald Trump’s emergency tariffs and disrupted retail sourcing and pricing plans. Wayvia CEO Anthony Ferry warns that brands face uncertainty over tariff refunds, while Amazon and Walmart possess the supply-chain visibility and scale to absorb or pass along costs more effectively than smaller retailers.

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AI COMMERCE

Digiday

‘Being very careful’: Weeks after unveiling ad plans, OpenAI works to control the message — opens in a new tab

Digiday examines OpenAI’s cautious rollout of advertising inside ChatGPT as the company balances monetization with user trust. Wayvia CEO Anthony Ferry explains that ads in conversational AI must avoid disrupting the experience or changing how users perceive responses. The article highlights OpenAI’s controlled messaging, high pilot costs, limited performance benchmarks, and the risks brands face when testing emerging AI advertising channels.

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RETAIL INTELLIGENCE

Schwab Network

Retail Sales Breakdown: Consumers Continue to Bargain Hunt, Tax Return Impacts — opens in a new tab

Schwab Network features Wayvia CEO Anthony Ferry analyzing U.S. retail sales and changing consumer behavior. Ferry says shoppers remain highly price-conscious, increasingly use buy now, pay later services, and prioritize necessities over discretionary purchases. His commentary connects bargain hunting, tariffs, and affordability pressures with the retail intelligence brands need to understand demand, pricing, and purchase decisions.

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Commerce Enablement at Global Scale

Wayvia, formerly PriceSpider, is a commerce enablement platform supporting more than 2,000 brands. Through a network of 32,000 global retailers spanning 90 countries and 20 industries, Wayvia connects shoppable media, commerce data, retail intelligence, and AI-powered shopping experiences to improve product discovery, retailer conversion, and measurable revenue.

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Conversion rate on retail redirects

A leading consumer products brand turned 17,000+ retail redirects into more than 3,000 completed purchases in a single year — nearly 1 in 6 shoppers who clicked through actually bought.

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Trusted by 2,000+ brands

From emerging DTC labels to global CPG names, over 2,000 active brands rely on Wayvia to connect shoppers to retail and track the sales that follow.

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7 million product pages monitored for accuracy

Wayvia continuously tracks pricing and availability across almost 7 million retail product listings — catching issues before they cost a sale.

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