Wayvia in the news

AI COMMERCE

Retail TouchPoints

Welcome to Retail’s Everything-Is-Impulse Era. Are You Ready? — opens in a new tab

July 23, 2026

Wayvia CEO Anthony Ferry explains how AI shopping assistants and 30-minute delivery are transforming more purchases into impulse decisions. He argues that brands must own a specific consumer problem, maintain inventory near demand, and build direct customer relationships after the first purchase. Wayvia’s commerce data indicates that focused, speed-optimized assortments outperform full catalogs on rapid-delivery platforms.

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COMPANY NEWS

eCommerce News

Wayvia launches professional services arm with new hires — opens in a new tab

July 17, 2026

eCommerceNews highlights Wayvia’s expansion from commerce software into hands-on advisory and execution through a new Professional Services division. Formerly PriceSpider, Wayvia combines AI-powered omnicommerce intelligence, Shoppable media, Prowl retail intelligence, and human expertise to help more than 2,000 brands respond to fragmented shopping journeys. Robert Gregory leads Professional Services, while Lynne Riojas heads global sales.

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AI COMMERCE

Modern Retail

Google’s Universal Cart will soon be available to Walmart, Target shoppers — getting their buy-in may be the hard part — opens in a new tab

June 4, 2026

Modern Retail examines Google Universal Cart, an AI-powered shopping hub connecting Search, Gemini, YouTube, and Gmail with retailers including Walmart and Target. Wayvia, formerly PriceSpider, is represented by co-founder and CEO Anthony Ferry, who warns that platform-controlled transactions could reduce retailer website traffic. Ferry says retailers should strengthen loyalty programs and owned shopping experiences as agentic commerce expands.

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AI COMMERCE

Advertising Week

ChatGPT’s Rocky Rollout Shows Brands Shouldn’t Rush Into AI Advertising — opens in a new tab

April 22, 2026

Advertising Week publishes Wayvia co-founder and CEO Anthony Ferry’s analysis of ChatGPT advertising. Drawing on Wayvia ecommerce tracking data from more than 2,000 brands across major retailers, Ferry says ChatGPT-referred shoppers demonstrate strong purchase intent and conversion potential. He advises brands to wait for OpenAI to improve targeting, measurement, automation, and self-service tools before committing significant advertising budgets.

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AI COMMERCE

MSN

Agentic AI calls into question who carries the cost of mistakes — opens in a new tab

April 20, 2026

MSN examines who should bear the cost when agentic AI shopping systems make retail mistakes. Wayvia CEO Anthony Ferry says consumers see incorrect orders, biased recommendations, and transaction failures as retailer failures—not policy disputes. With Wayvia connected to 32,000+ global retailers, Ferry argues that trustworthy agentic commerce requires reliable product data, clear accountability, and customer-first safeguards.

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AI COMMERCE

Yahoo Finance

As Agentic AI Takes Center Stage, Concerns Surface — opens in a new tab

April 20, 2026

Yahoo Finance, republishing Sourcing Journal, examines liability and consumer trust as autonomous AI shopping agents enter retail. Anthony Ferry, CEO of Wayvia, which works with more than 32,000 retailers globally, says consumers experience agent mistakes as retailer failures. Ferry argues that reliable product data, responsible policies, and safe transaction experiences will determine which brands win in agentic commerce.

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AI COMMERCE

Business of Fashion

How AI Shopping Agents Are Reshaping Fashion’s Ad Economy — opens in a new tab

April 17, 2026

Business of Fashion examines how AI shopping agents may distort fashion advertising by triggering ads, inflating impressions, and weakening attribution. Wayvia CEO Anthony Ferry warns that machine traffic will soon become nearly indistinguishable from human shoppers. The article argues brands need agent-aware measurement, including cost-per-human metrics, plus structured commerce data that AI systems can interpret alongside creative experiences designed for people.

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SHOPPER BEHAVIOR

Advertising Week

Doom Scrolling: Tiktok’s False Start Is a Symptom of Social Commerce Chaos — opens in a new tab

March 16, 2026

Advertising Week features Wayvia co-founder and CEO Anthony Ferry’s analysis of social commerce volatility. Ferry argues that TikTok Shop’s instability, shifting platform algorithms, and fragmented attribution make it risky for brands to depend on a single channel. As generative AI and agentic shopping reshape discovery, Ferry recommends an omnicommerce strategy connecting social media, shopper intelligence, measurement, and retailer outcomes.

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AI COMMERCE

Digiday

OpenAI is building the ad tech stack it’s currently borrowing — opens in a new tab

March 10, 2026

Digiday examines OpenAI’s effort to build a proprietary advertising technology stack while using Criteo and potentially The Trade Desk to scale ChatGPT ads. Wayvia CEO Anthony Ferry explains that platforms owning the user relationship, intent signals, and answer interface gain the greatest leverage. His analysis highlights how conversational advertising could reshape media buying, measurement, privacy, and brand access to AI-driven consumers.

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