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Shoppable Next Generation is here!   Explore Shoppable Next Generation →

When shoppers discover products, the path to purchase should be clear, connected, and easy to navigate. Wayvia makes experiences shoppable and connects shopper behavior, commerce data, and retail insights in one platform, giving brands greater visibility across the entire journey.

/ˈweɪ.vjə/ (WAY-vyah)
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One platform.
three connected capabilities.

Wayvia unifies Shoppable Media, Omnicommerce Data, Retail Intelligence, and AI-powered discovery
to
help brands create clearer paths from product discovery to purchase.

Shoppable Media

Make every experience shoppable.

Grow your revenue with ads, content, brand websites, and AI-powered shopping experiences that include direct paths to online and local retailers, so shoppers can act while interest is high, no matter where they discovered you.
Shoppable Wayvia Shoppable Media helps enterprise brands turn social, search, brand.com, and AI journeys into retailer conversions
Wayvia Omnicommerce Data helps enterprise brands activate shopper intelligence across retail, media, and agentic commerce
Omnicommerce Data

See what happens before the sale.

Connect media engagement, retailer activity, and conversion signals to reveal how and where shoppers discover, evaluate, and buy products so you can prove performance and make smarter investments.

Retail Intelligence

Bring clarity to commerce.

Gain deep insights on how products are priced, stocked, positioned, and performing across retailers, so you can identify risks sooner, support MAP compliance, and protect brand value.

Wayvia Retail Intelligence helps enterprise brands improve retail execution with pricing, availability, digital shelf, and competitive insights

What breaks the path from discovery to purchase?

Shoppers are moving across more channels, retailers, and experiences than ever before.
Wayvia connects the moments where interest, insight, and revenue are likely to get lost.

CHALLENGE 1

 

Shopper interest disappears after the click.
Why Wayvia?
 
Turn ads, social content, and digital experiences into direct paths to retailer carts and purchase options with Shoppable Media and Commerce Connector.

CHALLENGE 2

 

Shoppers can’t find the right place to buy.
Why Wayvia?
 

Help shoppers find relevant online retailers, nearby stores, available inventory, and direct purchase options with Where to Buy, Store Locators, and Shoppable Product Detail Pages.

CHALLENGE 3

 
You can’t prove what’s driving purchases, so you don’t know where to invest.
Why Wayvia?
 
Connect shopper engagement, media activity, retailer traffic, and conversion signals and give your team a clearer view of what happens before the sale with Omnicommerce Data.

CHALLENGE 4

 

Retail conditions change before your teams can respond.
Why Wayvia?
 
Turn ads, social content, and digital experiences into direct paths to retailer carts and purchase options with Shoppable Media and Commerce Connector.
Retail Intelligence

Retailer Connections
You Can Trust.
Data You Can
Depend On.

Wayvia automatically validates retailer links, product availability, pricing and inventory signals across its network of 32,000+ retailers — so more shoppers reach buying destinations, and you gain complete visibility.

32,000+
Retailers validated
4
Signals checked continuously
Retailer Links
Validated
Pricing
Verified
Availability
Confirmed
Inventory
Live
Wayvia Validation Engine
Every retailer link, checked continuously
Live
Retailer Links
Product Pricing
Availability
Inventory Signals
Complete visibility, every channel
Retailers · channels · products — one verified view

Proven Results Across Every Retail Channel

Real outcomes from brands using Wayvia to close the gap between shopper intent and retail sales.
25
%

Conversion Rate on Retail Redirects

A leading consumer products brand turned 17,000+ retail redirects into more than 3,000 completed purchases in a single year — nearly 1 in 4 shoppers who clicked through actually bought.

 

2000
+

Trusted By Over 2,000+ Brands And Counting

From emerging DTC labels to global CPG names, over 2,000 active brands rely on Wayvia to connect shoppers to retail and track the sales that follow.

7
M+

7 Million Product Pages Monitored for Accuracy

Wayvia continuously tracks pricing and availability across almost 7 million retail product listings — catching issues before they cost a sale.

Confirmed Sales, Not Estimates

Confirmed Sales.
Not Add-to-Cart Guesses.

Add-to-cart estimation tools model revenue from clicks. Wayvia reports the sale itself — confirmed by the retailer, verified to the receipt.

The Industry Standard Add-to-Cart Estimation
The Wayvia Difference Confirmed Sales Data

No confirmed sales — only modeled purchase intent, never a verified transaction.

Real retailer partnerships — confirmed sales sourced directly from the retailer.

No campaign ROI — media performance is inferred, not tied to real revenue.

True ROI tracking — campaign performance tied to actual revenue.

No verified value — estimates rely on assumptions, not retailer receipts.

Receipt-level detail — brand product, additional brand products and competitive basket leak.

Price × click ≠ revenue — an estimated click value is not a confirmed sale.

Confirmed sales, every channel — verified purchases from organic and paid media.

No retailer or product-level insight — click data can't show what's actually selling, where, or how well.

Retailer and product performance — see what's selling, where and how well.

No purchase-based retargeting — audiences are built on click activity, not confirmed buying behavior.

Retargeting on real purchases — audiences built from verified buying behavior.

Add-to-cart estimates measure intent. Wayvia measures the sale — confirmed by the retailer, verified to the receipt.

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WHAT OUR CUSTOMERS SAY

“Through integrated eCommerce brand activation and customer execution, Wayvia has made a substantial impact on our online and offline sales.”

Luis Marcos
LUIS MARCOS
Global Digital Commerce Acceleration Lead
Bayer

POWER THE PATH
TO REVENUE

See dynamic commerce enablement in action with Wayvia 

COMMERCE ENABLEMENT FAQS

What is a commerce enablement platform?

A commerce enablement platform is software that helps enterprise brands connect, measure, and optimize the digital touchpoints that move shoppers from product discovery to retailer purchase. It brings together shoppable media, retail intelligence, pricing data, product availability, MAP enforcement, AI shopping data, and closed-loop measurement so brands can improve conversion, protect revenue, and attribute sales across commerce channels.

What does Wayvia do?

Wayvia helps enterprise brands turn ads, social media, retail media, websites, and AI shopping experiences into measurable retailer sales. The platform combines shoppable media, retail intelligence, MAP enforcement, omnicommerce data, and closed-loop measurement in one connected commerce enablement platform.

How does Wayvia support shoppable media?

Wayvia supports shoppable media by connecting marketing touchpoints to retailer purchase paths. Brands can use Wayvia to make ads, social content, retail media, influencer campaigns, email, websites, QR codes, and AI shopping experiences actionable and measurable.

How does Wayvia help with retail intelligence?

Wayvia helps brands monitor and analyze retail performance across pricing, product availability, digital shelf visibility, retailer activity, competitive movement, and commerce outcomes. These insights help enterprise teams improve execution and identify revenue opportunities.

How does Wayvia help with MAP enforcement?

Wayvia helps enterprise brands monitor pricing activity, identify MAP violations, detect unauthorized seller behavior, and protect brand value across retail channels. MAP enforcement intelligence gives teams better visibility into risks that can affect margins, retailer trust, and revenue.

Why is Wayvia important for enterprise brands?

Enterprise brands sell through complex retail ecosystems where shoppers move across many channels before purchasing. Wayvia helps unify those journeys by connecting product discovery, retailer purchase paths, retail intelligence, pricing data, MAP enforcement, and measurement in one platform.

How does Wayvia help brands prepare for AI shopping?

Wayvia helps brands prepare for AI shopping by creating a stronger commerce data foundation across product discovery, retailer availability, pricing intelligence, shoppable media, and commerce measurement. This helps brands stay discoverable, measurable, and actionable as more shoppers use AI-powered search and shopping assistants.

How is Wayvia different from traditional ecommerce or retail media platforms?
Wayvia is different from traditional ecommerce and retail media platforms because it connects the full commerce journey across product discovery, retailer purchase paths, retail intelligence, MAP enforcement, and closed-loop measurement. Instead of only managing owned ecommerce transactions or media campaigns, Wayvia helps enterprise brands influence, measure, and optimize sales across retailers, marketplaces, media channels, websites, and AI shopping experiences.