Wayvia in the news

AI COMMERCE

Business of Fashion

How AI Shopping Agents Are Reshaping Fashion’s Ad Economy — opens in a new tab

April 17, 2026

Business of Fashion examines how AI shopping agents may distort fashion advertising by triggering ads, inflating impressions, and weakening attribution. Wayvia CEO Anthony Ferry warns that machine traffic will soon become nearly indistinguishable from human shoppers. The article argues brands need agent-aware measurement, including cost-per-human metrics, plus structured commerce data that AI systems can interpret alongside creative experiences designed for people.

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SHOPPER BEHAVIOR

Advertising Week

Doom Scrolling: Tiktok’s False Start Is a Symptom of Social Commerce Chaos — opens in a new tab

March 16, 2026

Advertising Week features Wayvia co-founder and CEO Anthony Ferry’s analysis of social commerce volatility. Ferry argues that TikTok Shop’s instability, shifting platform algorithms, and fragmented attribution make it risky for brands to depend on a single channel. As generative AI and agentic shopping reshape discovery, Ferry recommends an omnicommerce strategy connecting social media, shopper intelligence, measurement, and retailer outcomes.

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AI COMMERCE

Digiday

OpenAI is building the ad tech stack it’s currently borrowing — opens in a new tab

March 10, 2026

Digiday examines OpenAI’s effort to build a proprietary advertising technology stack while using Criteo and potentially The Trade Desk to scale ChatGPT ads. Wayvia CEO Anthony Ferry explains that platforms owning the user relationship, intent signals, and answer interface gain the greatest leverage. His analysis highlights how conversational advertising could reshape media buying, measurement, privacy, and brand access to AI-driven consumers.

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RETAIL INTELLIGENCE

Progressive Grocer

Trump Tariffs Ruled Illegal by Supreme Court — opens in a new tab

February 20, 2026

Progressive Grocer reports on the U.S. Supreme Court ruling that invalidated President Donald Trump’s emergency tariffs and disrupted retail sourcing and pricing plans. Wayvia CEO Anthony Ferry warns that brands face uncertainty over tariff refunds, while Amazon and Walmart possess the supply-chain visibility and scale to absorb or pass along costs more effectively than smaller retailers.

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AI COMMERCE

Digiday

‘Being very careful’: Weeks after unveiling ad plans, OpenAI works to control the message — opens in a new tab

February 16, 2026

Digiday examines OpenAI’s cautious rollout of advertising inside ChatGPT as the company balances monetization with user trust. Wayvia CEO Anthony Ferry explains that ads in conversational AI must avoid disrupting the experience or changing how users perceive responses. The article highlights OpenAI’s controlled messaging, high pilot costs, limited performance benchmarks, and the risks brands face when testing emerging AI advertising channels.

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RETAIL INTELLIGENCE

Schwab Network

Retail Sales Breakdown: Consumers Continue to Bargain Hunt, Tax Return Impacts — opens in a new tab

January 14, 2026

Schwab Network features Wayvia CEO Anthony Ferry analyzing U.S. retail sales and changing consumer behavior. Ferry says shoppers remain highly price-conscious, increasingly use buy now, pay later services, and prioritize necessities over discretionary purchases. His commentary connects bargain hunting, tariffs, and affordability pressures with the retail intelligence brands need to understand demand, pricing, and purchase decisions.

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