Digiday
‘Being very careful’: Weeks after unveiling ad plans, OpenAI works to control the message — opens in a new tab
Digiday examines OpenAI’s cautious rollout of advertising inside ChatGPT as the company balances monetization with user trust. Wayvia CEO Anthony Ferry explains that ads in conversational AI must avoid disrupting the experience or changing how users perceive responses. The article highlights OpenAI’s controlled messaging, high pilot costs, limited performance benchmarks, and the risks brands face when testing emerging AI advertising channels.
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